Utah and Idaho Become Latest States to Address Trigger Leads

April 16, 2025
The controversial practice of credit bureaus selling information on consumers who had their credit pulled for purposes of applying for a mortgage or other loan is known as a “trigger lead.”  Idaho and Utah were the latest states to address this issue by prohibiting lenders from using information obtained from a trigger lead to solicit […]

The controversial practice of credit bureaus selling information on consumers who had their credit pulled for purposes of applying for a mortgage or other loan is known as a “trigger lead.”  Idaho and Utah were the latest states to address this issue by prohibiting lenders from using information obtained from a trigger lead to solicit a consumer who has applied for a mortgage with another financial institution unless the communication clearly states that the solicitor is not affiliated with the lender with which the consumer initially applied.

A handful of other states, including Texas, have similar laws on the books.  With no federal law currently in place to address trigger leads, it is likely more states will enact similar laws.

To read the bills in their entirety, please visit:
Idaho House Bill 149  – effective July 1, 2025
Utah House Bill 99 – effective May 7, 2025

Sign up for news + updates

Expert insights and regulatory updates on RegTech, compliance management, and fair lending.

Recommended Resources

Propel™ by Asurity - Case Study: Proprietary LOS Integration

Find out why a top-ten mortgage lender with a proprietary loan origination system (LOS) needed to convert from a legacy document platform.

Reg+Tech Magazine Volume 2 Issue 1

Learn about the changes of state consumer protection and the responsibility of financial services institutions to pursue operational excellence and a culture of compliance.

Reg+Tech Magazine Vol. 1 Issue 2

Regulatory and technology experts discuss innovation, CRA reforms, and how single-close construction loans are reenergizing rural America.

chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram